5 Ways Be Belong Increases NOI for Multifamily Properties
NOI is the engine behind every decision you make. For multifamily property owners, Net Operating Income defines the value of the asset, the strength of operations, and the freedom that you have to grow.
But increasing NOI has long come at a cost, leading to things like higher rent, reduced services, and tenant dissatisfaction. Those tactics create friction. They weaken long-term stability. And let’s face it, in today’s market, they no longer work.
Be Belong creates a new path that is built on value, instead of pressure. It is a platform that is designed to turn resident engagement, intelligent automation, and built-in monetization into real, recurring income.
Be Belong is an income-generating solution for multifamily properties that is engineered to increase NOI from the inside out.
Are you ready to see what’s possible? Here are five ways we make it happen.
1. Unlocking New Revenue Through Built-In Ad Monetization
In the past, multifamily properties were limited to relying on rent and fees as their primary revenue drivers. Be Belong changes that with a fully integrated, income-generating advertising platform that opens up an entirely new stream of NOI growth, without adding work for your team.
Through our in-app ecosystem, national and local brands pay to reach residents directly with curated, relevant offers. These aren’t random ads. They’re strategically placed within the resident experience, designed to enhance engagement while delivering real financial value.
As a property owner, you receive up to 20% of total ad revenue spend, which is passive income that flows through your property without any added operational strain. There is no manual setup, no extra staffing required. Just consistent, trackable returns.
In a market where every margin matters, this kind of tech-enabled ad revenue helps future-proof your financials. It’s a scalable, sustainable way to grow NOI, all on your own terms.
Be Belong turns your community into an asset that advertisers want to reach, and your property into a platform that earns more every day.
2. Boosting Tenant Engagement to Drive Lease Renewals
In multifamily housing, retention is revenue. Every renewed lease means reduced vacancy loss, lower turnover costs, and more stable NOI. That’s why tenant engagement isn’t a nice-to-have…it’s a strategic growth lever.
Be Belong is built to make resident connection effortless and meaningful. Through our app, tenants can join local events, engage in digital social feeds, participate in marketplace exchanges, and connect with neighbors through peer-to-peer tools, all from one place.
The results speak for themselves: communities using Be Belong are seeing a +23% increase in lease renewals. When residents feel like they belong, they stay longer. And when they stay, your income becomes more predictable, your marketing spend goes down, and your property runs smoother.
In a competitive multifamily market, creating a connected resident experience isn’t just good service, it’s a direct path to stronger retention and higher NOI.
3. AI Upselling That Expands “Other Income”
“Other income” is one of the most underutilized drivers of NOI, and Be Belong is turning it into a reliable, income-generating engine through smart, automated upselling.
At the core of this strategy is Be Belong’s AI-powered upsell engine, which intelligently recommends monetized services to residents based on their behavior, preferences, and unit type. From furniture rental and housekeeping to pet care and amenity upgrades, the platform offers a whole lot of added value that residents are willing to pay for, delivered in a way that feels seamless and personalized.
No pushy tactics. No added management lift. Just consistent, intelligent opportunities surfaced at the right time, to the right person.
This targeted approach is driving real results. Properties using Be Belong have seen up to 30% growth in other income. That’s revenue that builds month over month, without requiring rent increases or operational complexity.
With Be Belong, every resident interaction becomes a chance to unlock more value—and every upsell brings your NOI higher.
4. Reducing Operational Costs With Smart Automation
Great operations shouldn’t require burnout-level effort. With Be Belong, multifamily automation becomes a tool for both performance and peace of mind.
Our platform includes intelligent systems for maintenance scheduling, amenity bookings, and centralized resident messaging, eliminating all of the manual tasks that slow down your team and create service gaps. Everything flows through one streamlined dashboard, giving staff the ability to respond faster, prioritize better, and serve more residents with less friction.
The impact? Properties using Be Belong are reporting an average 12% reduction in labor costs, all while improving resident satisfaction.
By reducing administrative overhead and simplifying day-to-day workflows, Be Belong helps you build a more efficient team, operate with greater clarity, and protect your margins, all of which lead to measurable NOI improvement. With less spent on manual labor and more delivered through automation, your property becomes faster, leaner, and more profitable.
5. Real-Time Analytics That Drive Smarter Decisions
To grow NOI, you need actionable insights that tell the full story of your property. Be Belong delivers that clarity through a centralized, real-time multifamily platform that brings together financial performance, residential engagement, and operational efficiency all in one place.
The platform’s dashboard provides instant access to NOI tracking, expense trends, upsell activity, ad revenue, and even tenant behaviors, all in a format your team can actually use.
Whether you’re identifying underused amenities, forecasting renewal patterns, or catching early signs of service bottlenecks, Be Belong equips you to make smarter, faster decisions.
These data insights empower both ownership and on-site teams to move with confidence, optimizing not just operations, but the resident experience itself.
When everyone has visibility, everyone performs better…and so does your property.
Put Your NOI Strategy Into Motion With Be Belong
Every property has untapped potential. Be Belong turns that potential into performance.
From ad monetization and AI-driven upselling to tenant engagement, smart automation, and real-time analytics, we’ve built a platform that is designed to maximize NOI from every angle, without relying on rent increases or overworked teams.
Be Belong is an income-generating platform that is purpose-built for multifamily housing. Whether you manage 100 units or thousands, the opportunity to grow smarter, operate leaner, and build stronger communities is right here.
- See the platform in action
- Book a walkthrough with our team
- Read our latest press release
Let’s increase NOI, intelligently, sustainably, and together.
Power up your property’s potential with Be Belong.
Frequently Asked Questions
How does Be Belong generate income for multifamily properties?
Be Belong increases income by turning everyday resident interactions into revenue opportunities. The platform includes built-in ad monetization, allowing property owners to earn a share of revenue from national and local brands targeting residents through the app. Our AI-powered upsell engine offers optional services like furniture rental, pet care, and cleaning, customized to resident behavior and delivered seamlessly.
In addition, tenant engagement tools like events, social feeds, and marketplaces boost lease renewals by up to 23%, reducing turnover and vacancy costs. Smart automation improves efficiency and lowers labor expenses, while real-time analytics help teams identify trends and make faster, revenue-focused decisions.
Together, these features form a fully integrated, income-generating solution designed to maximize NOI across any multifamily property.
What makes Be Belong different from other multifamily platforms?
Be Belong is built specifically to generate revenue, not just manage operations. It combines tenant engagement tools, AI-powered upsells, ad monetization, and real-time NOI tracking in a single platform. Every feature is designed to increase income, reduce costs, and improve retention, making it a powerful solution for owners focused on long-term growth.
How does tenant engagement impact NOI?
When residents feel connected, they’re more likely to renew leases, use in-app services, and engage with revenue-driving features. Be Belong creates those connections through community events, digital social spaces, and peer-to-peer tools, leading to higher retention, reduced vacancy loss, and more stable income across your portfolio.
